2012 year in sports

This report compiles US media highlights, advertiser trends and consumer insights across leading sports properties in 2012.

2012 year in sports

Welcome

Welcome to Nielsen's State of the Media: 2012 Year in Sports, a compilation of media highlights, advertiser trends and consumer insights across leading sports properties. Led by the phenomenal success of the London 2012 Olympic Games, which across its 17 days of coverage became the most-watched event in U.S. television history, the past 12 months have added up to one of the most exciting years in the sports media world. Fans consumed sports content and tracked their favorite teams and athletes in record numbers across a multitude of devices and screens. While fans were watching...

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