State of the Asian American consumer: Growing market, growing impact

This report, from Nielsen, analyses the various facets of Asian American consumers: a growing segment of the US population.

State of the Asian American consumer: Growing market, growing impact

About this report

This report serves to educate the reader on various facets of Asian American consumers, an attractive and growing segment of the U.S. population. The report focuses on media consumption habits and buying behavior. It is worth noting that this report does not intend to discuss the vast economic and social diversity within the Asian American community, but is intended to alert marketers and researchers to the opportunities within this group. Its aim is to showcase this consumer segment as essential to all marketers.

"Asian Americans are the...

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