The economic divide: How consumer behaviour differs across the economic spectrum

To understand US consumers better across the economic spectrum, Nielsen conducted an analysis of media usage and purchasing behaviours.

The economic divide: How consumer behaviour differs across the economic spectrum

Overview

Concerns over the U.S. economy remain in the forefront for many consumers with a lackluster recovery at a pace best described as "slow but steady". Improvements on the economic front elevated U.S. consumer confidence to its highest level (92) in five years at the beginning of the year but have since declined by five points (87) in June. Consumers continue to be pessimistic about job prospects and are concerned that the economy is stalling again. Economic conditions have yet to return to pre-recession levels and are impacting various...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands