African-American consumers: Still vital, still growing

This report provides analysis of the media and purchasing habits of African-American consumers in the United States to help better understand their general media viewing preferences, buying behaviours, and what influences and motivates their actions.

African-American consumers: Still vital, still growing

About the report

This report, the second of three annual installments, provides an ongoing in-depth analysis of African-American consumers to help better understand their general viewing preferences, buying behaviors, and what influences and motivates their actions.

Beyond basic demographic information, this report provides a single-source view into what consumers watch and buy, specifically as it relates to Nielsen's measurement offerings in the mobile, online, television, advertising, movie theater and consumer packaged goods (CPG) industries.

The African-American Consumers: Still Vital, Still Growing 2012 Reportprovides an opportunity for small and large companies to better understand...

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