Google enhanced campaigns

Eldad Sotnick-Yogev

Google launched its Enhanced Campaigns service in February 2013. This is an evolution of AdWords that allows advertisers to manage their campaigns by location, time of day and device.

Google enhanced campaigns

Eldad Sotnick-Yogev

Background

Yesterday Google launched 'Enhanced Campaigns', an evolution of AdWords that allows advertisers to manage their campaigns by location, time of day and device. The media world has become more fragmented and Google correctly believes that the changes it will be rolling out to all advertisers will deliver better results. The new 'Enhanced Campaign' embraces and supports what we at Mindshare call Adaptive Marketing - a flexible, fast approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. The new interface achieves this through...

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