Tomorrow's big spenders: The global student market

There are 192.9 million students in higher education worldwide, which represents a 26% growth from 2007 to 2012.
This has been driven by a competitive labour market and high youth unemployment, and seen particularly in China, India and the US, and other developing markets. Non-essential categories that students typically spend money in are fashion, going out, mobile downloads and travel. They are technologically savvy and carry out a wide range of activities via the web and smartphones. When it comes to food, they are likely to eat meals later and snack more frequently, regularly order takeaway food, be vegetarian or meat-avoiders and pay more for organic, fair trade or locally sourced products. Opportunities for marketers are highlighted....

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