Using the digital debate in real-time to drive insight-led strategy and execution

In this presentation, Samsung describes its journey to build stronger brand desire. It needed a new approach to make a continuous, real-time loop between the digital debate and action.
To accomplish this, it needed to find the right tool to tap into the online debate, identify influencers and move from listening to analysis and insight. To overcome implementation challenges, it needed to gain buy-in, analyse and communicate insights. This allowed the company to influence communications and business strategy with instant market feedback on how sentiment was driving brand perception....

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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