Reading between the lines: What China's economic strategy means for brands

Jo Bowman

An analysis of the speeches of Chinese leaders and key government reports by two respected China-watchers indicates areas of business potential for brands.

Reading between the lines: What China's economic strategy means for brands

Jo Bowman

Clues as to how China's economy, consumer markets and home-grown exporters are going to develop are all there in black and white in official – if slightly stodgy – speeches and reports, two leading China-watchers have told brand managers. International businesses looking to spot areas of potential should look at key government documents and recent speeches by Communist Party leaders, which show there will be a significant deepening of demand for consumer goods in the next five years or so, and government incentives for companies working in...

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