The last word from the east: Simple is better in e-commerce

The e-commerce boom in China flies in the face of everything western marketers know about consumers demanding deeper brand experience and better multi-platform integration.

The last word from the east: Simple is better in e-commerce

Barney LoehnisOgilvy & Mather

One of the most rewarding aspects of working in Asia is to have your perspective on the world challenged; and that tends to happen every day.

It is fascinating to see the different types of digital and mobile services that actually engage audiences in any volume to deliver meaningful business impact across Asia. In strategy terms, it's the difference between what sounds good in theory and the stark reality of what consumers actually want. In insight terms, it is understanding the raindrops within the...

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