10 Chinese consumer trends

For some marketers, new consumption trends in China will prove to be a major challenge, for others they will unlock new opportunities.

10 Chinese consumer trends

Theresa Loo, Mandy Wu and Fish HuangMEC China

In 2013, Chinese consumers will use purchasing agents, will pay a premium for a guaranteed safe product, will become more charitable and are ready to embrace emotional consumption.

New consumption trends, both on the macro and micro levels, are appearing, converging, or even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being rewritten. Some of these trends are comprehensive in scope, affecting and altering many aspects of consumption. For some marketers, these trends will unlock...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands