Vina Laguna Rebranding

Vina Laguna, a Croatian wine brand owned by AGROKOR Vina, wanted to shake off its image as a volume wine from the communist era and embody a modern, premium identity, based around the wine-producing region of Istria.

Vina Laguna Rebranding

Lewis Moberly

Client: AGROKOR VinaCategory: Packaging (Branded-Drink)

'This shift and the sales growth already achieved would simply not have happened without the re-branding. What the design has done is capture the story of Istria in a dramatic new way…"Sasa Zee, AGROKOR Vina Marketing Director

Executive summary

VINA LAGUNA Re-Branding

This is a true story of how outstanding design, at the behest of inspired private enterprise, helped re-brand a diffuse, undervalued, volume brand of Croatian wine and take it from "socialist era behemoth"which the client company inherited to a magical embodiment of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands