Chad Valley @ Argos

Argos, the catalogue retailer owned by Home Retail Group, had bought the Chad Valley toy brand but had not met the sales targets it had set.

Chad Valley @ Argos

Bonfire Creative Intelligence

Client: Home Retail GroupCategory: Point of Sale (Products or services to aid consumer communication or awareness)

Executive summary

Argos is a unique retail environment in the UK and Ireland where customers are normally unable to see and touch what they're buying until they have made their purchase. As a result, the Argos Catalogue, supported by the webshop, is the only point of sale potential consumers will interact with. The success of any brand or product within Argos therefore depends on the engagement that can be generated in print.

Chad Valley...

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