Archerfield Links

Archenfield, a new-build golf club in Scotland, called a review of its brand identity following slow member take-up in the year following its launch.

Archerfield Links

Tayburn

Client: Tayburn for Caledonian Heritable LtdCategory: External Communication Design

Executive summary

This is the story of a new build golf club that changed the Scottish golfing status quo. In under ten years, through a clearly defined and distinctive positioning in the marketplace and a very clear and consistent brand story, Archerfield became one of Scotland's most sought after golfing destinations.

After an initial slow start to recruiting members, with year one membership reaching just 35, Tayburn were brought in to create a clearly defined positioning and visual identity for the club. From the unpromising...

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