adidas Virtual Footwear Wall
Start JudgeGill
Client: adidas AGCategory: Experiential Environments?
Executive summary
The adidas Virtual Footwear Wall (VFW) is a seriously smart retail experience with the power to cram 4000 shoes into a single store and enough technology to blow your boots off. Gender sensing cameras. Smart filtering. Super-detailed, realtime rendered footwear models with full 3D interaction, and totally immersive environmental sound, getting you closer to adidas than ever before.
Charged with reinventing how footwear is retailed in-store and increasing footwear sales for global sports brand adidas, the Virtual Footwear Wall is already proving itself fit...