Amy's Kitchen
Honey
Client: Amy's KitchenCategory: Packaging (Branded Food)
Executive summary
Amy's Kitchen is a family owned business, the largest Natural frozen food brand/manufacturer in the US, turning over $325 million, employing 2,000 people. Their products are vegetarian, using natural and organic ingredients and still sold as a mass-market brand in the US.
In the UK, however, Amy's Kitchen had for 10 years been a niche brand sold in Independents and health food stores with a small presence in the Supermarkets (Waitrose and Sainsbury's).
In 2009 they were delisted from Sainsbury's despite having great products in a...