Harrison's Fund

Harrison's Fund is a charity that aims to find a cure for a fatal yet barely known disease: Duchenne Muscular Dystrophy.

Harrison's Fund

Pearlfisher

Client: Harrison's FundCategory: Design for Society

Executive summary

Sometimes you are confronted with an overwhelming challenge that shakes you, making you question everything in life.

When Alex and Donna Smith's son, Harrison, was diagnosed with Duchenne Muscular Dystrophy, they established a charity to research into a disease that affects one in every 3500 male births yet of which is little known or understood.

Harrison's Fund has a huge objective - to find a cure for this fatal disease. Critically, the Fund needed to raise awareness of this unknown disease in a crowded category where...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands