Scottish Provident: Enter the Dragon

Scottish Provident, a UK insurance company, was losing awareness in the protection insurance market among its core audience of independent financial advisers (IFAs).

Scottish Provident: Enter the Dragon

Tayburn

Category: External Communication Design

Executive summary

Scottish Provident is a long-established name in the world of protection insurance but in recent years it had lost some of its shine and was starting to slip off the radar for its core audience, UK Independent Financial Advisers (IFAs).

Scottish Provident was looking for a campaign that would generate interest in the protection insurance sector, re-establish the company as a dynamic player and recruit new, non-Scottish Provident supporting IFA customers.

And so we devised The Next Level campaign.

The Next Level campaign revitalised Scottish Provident in...

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