Vauxhall: Discover

Automaker Vauxhall wanted to re-establish leadership in the UK fleet market, a challenge that required a change in market perceptions of the brand and increased customer engagement.

Vauxhall: Discover

Graymatter Limited

Client: Vauxhall FleetCategory: External communication design

Executive summary

When Graymatter was appointed by Vauxhall in October 2010, the challenge laid down was as daunting as it was simple; re-focus and re-energize the brand and return to No 1 in the market place.

The 'Discover' campaign provided Vauxhall Fleet with a strong and vibrant framework to communicate clear propositions using an iconographic language that delivered both immediacy and distinction from the competition.

Within 14 months Vauxhall Fleet were represented in 47% of fleets, an upward shift of 9%, and had increased sales by 8%...

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