Balance Accountants Rebrand

Rogers and Co, a small accountancy firm in the North of England, felt stifled by a traditional image and an unclear brand proposition.

Balance Accountants Rebrand

The Engine Room Design Co. Ltd

Client: Balance Accountants, Holmfirth, HuddersfieldCategory: Corporate/Brand Identity (Design and Implementation costs under £100,000)

Executive summary

"Our bottom line profit improved fivefold in the first year following the rebrand, and it's increased by a further 25% this year. We thrived in the deepest recession known and more importantly, we took our clients with us."

Talk to most people in the accountancy sector about brand and you might be lucky to engage with them on which type of golf clubs they are currently swinging. It's much more likely that the...

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