Fontsmith: 10 Years in Type

Fontsmith is a British type design studio, which after three years of flat trading, an increasingly congested market and reducing marketing budgets, needed to kickstart growth again.

Fontsmith: 10 Years in Type

Thompson Brand Partners

Client: FontsmithCategory: Print (Business-to-Business - printed material promoting products or services to other business users)

Executive summary

10 years in type

Fontsmith is a type design studio, dedicated to designing and developing high quality typefaces. After 3 years of flat trading, an increasingly congested market and reducing marketing budgets, the business owner knew he had to do something significant, to kick-start the next phase of growth at Fontsmith.

Thompson Brand Partners unearthed 2 key insights that underpinned their brand-led approach - the need to get into a designers 'special...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands