Waitrose LOVE Life

This case describes the creation of the design and identity of LOVE Life, a new health and wellbeing food brand for the UK supermarket chain, Waitrose.

Waitrose LOVE Life

Pearlfisher

Client: WaitroseCategory: Brand identity (Design and implementation costs over £100,000)

Executive summary

For too long, healthy eating has been shaped by self-control and restriction. We measured our happiness by depriving ourselves. But what's healthy in that?

Waitrose wanted something different. To put taste, variety and pleasure back into healthy eating.

Pearlfisher created a health and wellbeing brand for Waitrose called LOVE Life that followed a simple philosophy of celebrating wholesome and delicious food, that stood proud in a hugely saturated market.

The Waitrose LOVE Life range is extensive, including soups, nuts, juices, ready...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands