Naked Noodle

Symington's, a branded licensing partner, planned to take advantage of the increased popularity of noodle bars in the UK to launch an authentic ramen noodle soup brand into the dry soup category.

Naked Noodle

Path

Client: Symington'sCategory: Packaging (Branded - Food)

Executive summary

Symington's stands out as an independently-owned innovator in the FMCG industry.

Naked Noodle epitomises the company's entrepreneurial spirit - a new brand launched to fill a gap in the market, tapping info the growing acceptance of Asian 'fast food', the economic pull of 'packed' work lunches and the opportunity afforded by a commodity category which alienates many consumers.

A key criteria from the outset was that Naked Noodle should be an authentic, quality product proposition, with packaging to match.

Measured on any level against Symingtons' original...

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