Eggs for Soldiers
Springetts Brand Design Consultants Ltd
Client: Noble Foods LtdCategory: Packaging (Branded - Food)
Executive summary
Eggs for Soldiers is a new free-range egg brand conceived and developed by Springetts Brand Design Consultants and launched by Noble Foods.
Springetts developed the novel idea of using eggs, a commodity product, to help raise the awareness of the Help for Heroes charity through brand association. The Eggs for Soldiers design was created to deliver a distinctive pack that cut through and engaged with people emotionally, making it effortless for consumers to show their support.
The Eggs for...