Buckwud Canadian Maple Syrup

Wellness Foods produced maple syrup for both themselves, four variants under the Rowse brand, and for the majority of private label in the UK.

Buckwud Canadian Maple Syrup

BrandOpus

Client: Wellness FoodsCategory: Packaging (Branded – Food)

"BrandOpus developed a strong brand story and a clear, recognisable identity that allows the authentic Canadian origins of the syrup, so key to the brief, to shine through in the packaging.

Buckwud's striking design and simplified pack communication helps the consumer to find the product at the fixture.

All the sales results and buyer feedback we have received indicates that the brand acts as a beacon for the category, and draws consumers in on the strength of the design."

Sarah Turpin, Brand Manager, Wellness Foods...

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