Bath Rugby Website

This campaign was the redesign and relaunch of the online operations for Bath Rugby, one of the UK's top rugby clubs.

Bath Rugby Website

Positive

Client: Bath RugbyCategory: Digital (Websites)

Executive summary

There are twelve clubs in the English rugby Premiership, the majority of which use a generic website template, offering no stand out or differentiation apart from club colours and sponsor names. By the end of 2010, Bath Rugby had a new owner, Bruce Craig, new training facilities and big plans for the future. A sharper focus on their digital communications strategy was the next stage of evolution, offering a clear statement of intent to fans and stakeholders alike.

At the beginning of 2011, Positive were appointed...

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