Cadbury Bournvita
Blue Marlin Brand Design
Client: Cadbury Kraft Foods IndiaCategory: Packaging (Branding – Other)
Executive summary
The Indian consumer goods market is incredibly fast-moving, with a craving for new and sophisticated products. For brands, maintaining market leadership can be a challenge.
Cadbury Bournvita is a well-loved brand in India with a long-standing heritage in the Malted Food Drink (MFD) category. Mothers in India use MFD brands, like Cadbury Bournvita, to ensure their children get the nutritional benefits of milk. However, due to increased competition from newer MFD brands, in 2010, Cadbury Bournvita had lost market share....