What the Consumer Electronics Show 2013 means for marketers

Following the 2013 Consumer Electronics Show in Las Vegas, this piece gathers the impressions of four executives from different parts of the communications industry.

What the Consumer Electronics Show 2013 means for marketers

Sarah Shearman

As technology has transformed the relationship between brands and consumers, the Consumer Electronics Show (CES) in Las Vegas has become a major event for the marketing industry.

Following CES 2013, four executives from different parts of the communications industry shared their takeaway thoughts with Warc.

Saneel Radia, executive vice president, product innovation, Vivaki

I've returned from CES more optimistic than in recent years. Manufacturers seem to finally be listening to consumers. Tech creators weren't showing us the bigger, the faster or the sharper because they could....

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