Next Generation Research: The new forces driving MR

This report from Warc’s Next Generation Research conference summarises the event’s proceedings under the main headings of mobile, social media and big data.

Next Generation Research: The new forces driving MR

Brian Carruthers Warc

Reality is what happens when research does not listen, said Dr Dag Piper of Mars, keynote speaker at Warc's Next Generation Research conference. And developments in mobile and social media mean new ways of listening.

While the role of mobile and social media inevitably featured heavily at the conference, other subjects that cropped up during the one-day London-based event chaired by Brainjuicer's John Kearon, included passive data collection, Big Data and being 'always on'. But at the same time as speakers outlined the different ways in which...

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