Speed Read - The $10 Trillion Prize: Captivating the Newly Affluent in China and India
Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael (2012) Amazon)
Introduction
Numerically, India and China are the world's largest markets with a joint population of more than 2.5bn. The $10 Trillion Prize: Captivating the newly affluent in China and Indiafocuses on a specific subset of this population: the middle class. According to the authors, approximately 320m consumers will enter the middle class between now and 2020, generating a potential $10 trillion windfall in spending. The book offers in-depth research and...