‘Ready to complete the survey on Facebook’: Web 2.0 as a research tool in business studies
Aleix Gregori
Rovira i Virgili University
Fabiola Baltar
University of Mar del Plata
Introduction
In many areas of social science research, access to the object of study is still a major concern for researchers. There are topics that have been showing operative limitations because of the characteristics of the population, its localisation and the level of personal commitment required to participate in the study. Specifically, in the business research field, ‘researchers are frequently confronted by the need to collect substantial quantities of empirical data,...