Atlantic Lottery: Askaway
Revolve
Section I — Basic information
Business Results Period (Consecutive Months): June 2011 – May 2012
Start of Advertising/Communication Effort: June 2011
Base Period as a Benchmark: March 2010 (baseline research numbers)
Section II — Situation analysis
a) Overall Assessment
Established by the four Atlantic provincial governments in 1976, Atlantic Lottery is a crown corporation responsible for the operation, regulation and management of the lottery in Atlantic Canada. As a crown corporation, Atlantic Lottery is accountable to the provincial government owners and, therefore, the people of Atlantic Canada.
Atlantic Lottery was created to provide...