Western Union Canada: 5 for 50
AV Communications
Section I — Basic information
Business Results Period (Consecutive Months): December 1, 2011 - December 31, 2011
Start of Advertising/Communication Effort: December 1, 2011
Base Period as a Benchmark: December 2010
Section II — Situation analysis
a) Overall Assessment
The holiday season is synonymous with gift-giving. For money transfer companies, this time of the year is busiest and also the most competitive. With service to over 200 countries, Western Union is the dominant player in Canada. However, there are over thirty major competitors (retail), along with fast-rising online operators....