The Heart & Stroke Foundation of Canada: Make Death Wait
Lowe Roche
Section I — Basic information
Business Results Period (Consecutive Months): October 2011- April 2012
Start of Advertising/Communication Effort: October 26th , 2011
Base Period as a Benchmark: October 2010- April 2011
Section II — Situation analysis
a) Overall Assessment
In 2011, the Heart & Stroke Foundation of Canada was faced with a serious problem: Canadians had lost sight of how heart disease and stroke could directly affect them. The perception was that heart disease and stroke only targeted overweight, aging white men. And yet in...