Plan Canada: Because I am a Girl - Inspiring Return on Investment

In 2009 Plan Canada, a Canadian international development organisation, launched the 'Because I am a Girl' campaign to raise awareness and funds for programs to protect, educate and empower girls in the developing world.

Plan Canada: Because I am a Girl - Inspiring Return on Investment

Wunderkind

Section I — Basic information

Business Results Period (Consecutive Months): July 2009 – June 2012

Start of Advertising/Communication Effort: September 2009

Base Period as a Benchmark: Historical comparisons

Section II — Situation analysis

a) Overall Assessment

Investment in girls' education may well be the highest-return investment available in the developing world.

– Chief Economist at the World Bank

There is no tool for development more effective than the education of girls and the empowerment of women.

– Kofi Annan, former Secretary General of the...

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