Plan Canada: Because I am a Girl - Inspiring Return on Investment
Wunderkind
Section I — Basic information
Business Results Period (Consecutive Months): July 2009 – June 2012
Start of Advertising/Communication Effort: September 2009
Base Period as a Benchmark: Historical comparisons
Section II — Situation analysis
a) Overall Assessment
Investment in girls' education may well be the highest-return investment available in the developing world.
– Chief Economist at the World Bank
There is no tool for development more effective than the education of girls and the empowerment of women.
– Kofi Annan, former Secretary General of the...