Hospital for Sick Children: Pain Squad

Cancer patients at Toronto, Canada's Hospital for Sick Children are required to record their experiences with pain in a "pain diary" - findings from which are then used to improve future treatments.

Hospital for Sick Children: Pain Squad

Cundari

Section I — Basic information

Business Results Period (Consecutive Months): March 2012 -July 2012

Start of Advertising/Communication Effort: March 26, 2012

Base Period as a Benchmark: Calendar 2006

Section II — Situation analysis

a) Overall Assessment

Every year at Toronto's Hospital for Sick Children, they are treating hundreds of children with cancer. One of the worst parts of what these young patients have to go through is pain. To combat it, doctors, nurses and researchers are continually working on innovative ways to manage and minimize the pain experienced during treatment. One...

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