autoTRADER.ca: The Most Cars in One Place
DDB Canada
Section I — Basic information
Business Results Period (Consecutive Months): February 1 2012 - July 31 2012
Start of Advertising/Communication Effort: February 1 2012
Base Period as a Benchmark: February 1 2011 - July 31 2011
Section II — Situation analysis
a) Overall Assessment
For over 25 years, in nearly every convenience store, one magazine was THE go-to-source for Canadians looking to buy and sell their used vehicles. A part of Canadian culture, autoTRADER's print publication business profited from car dealers who listed their used inventory in the magazines...