Warc Trends: Toolkit 2013 (summary version) - How to respond to marketing's biggest challenges

Warc's Toolkit 2013, in association with Deloitte, distils the smartest new thinking and best practice in marketing into a guide for the year ahead.

  • It identifies ten of the biggest challenges facing marketers in 2013 then examines the latest ideas and case studies featured on warc.com to suggest ways to meet them.
  • This summary version of the report offers an introduction to some of these key themes.
  • The ten challenges in the full report include: how to win over disaffected consumers; how a brand can embed itself into everyday life; the ways that mobile changes the shopper journey; how brands should respond to multiscreening; the role of content in marketing; using social media to drive business results; using WOM to best generate...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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