How Samsung is becoming a 'digital-first' marketer
Low Lai Chow
When Samsung Asia's regional Marketing Director for digital and social media, Damien Cummings, joined the company, he experienced a bit of a shock."Facebook was blocked off. Twitter was blocked off. I couldn't even have access to these platforms," he recalled. "So how the hell am I going to get everyone to use them when I can't use them?"
Prior to joining the South Korean conglomerate in August 2012, Cummings led Dell's social media sales and marketing as its Global Social Media Director. He was also Dell's...