Culture mapping

Tim Stock and Marie Lena Tupot

Since the rise of digital, the advertising industry is in danger of mapping the wrong elements for insight.

Culture mapping

Tim Stock and Marie Lena TupotscenarioDNA

Understanding different cultures requires the mapping of layers of information around ethnic identity, affinity and behaviour to reveal new truths, as Wendy's discovered.

In writing his 1996 cartography book How to Lie with Maps,Professor Mark Monmonier wanted to make readers aware that maps, like speeches and paintings, are authored collections of information, subject to distortions arising from ignorance, greed, ideological blindness or malice. "People trust maps, and intriguing maps attract the eye as well as connote authority," he says. "Maps can even make nuclear war appear survivable."...

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