InterContinental Hotels Group: How personalization is driving growth

This article outlines how InterContinental Hotels Group adapted to changing consumer lifestyles and a demand for more personalised messaging.

InterContinental Hotels Group: How personalization is driving growth

Low Lai Chow

With a portfolio of nine brands including InterContinental Hotels, Crowne Plaza and Holiday Inn, InterContinental Hotels Group (IHG) has more than 4,500 hotels across 100 countries globally.

"Our ambition is to be one of the world's truly great companies," Christian Binting, InterContinental Hotels Group's VP for distribution and relationship marketing in Asia, Middle East & Africa, told the Loyalty World Asia conference in Singapore. He added that "this notion of great hotels and guest love" is what's core for the hotel group.

"Guest love is a fairly ambitious...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands