2013 and beyond: Media trends and their implications for marketers

This article examines how consumer motivations and behaviours are evolving towards media, identifies five key trend themes that reflect these changes and outlines some strategic priorities for marketers arising from this change.

2013 and beyond: Media trends and their implications for marketers

Joseph Chan MediaCom Global Insight

Every year there are numerous articles about media trend predictions. Some of these are based on personal speculation of how certain popular technological platforms are going to develop. Others focus on listing successful examples of how social media or some other new technology such as augmented reality or near field communications was used to break the mould of traditional advertising practices.

But what exactly is a media trend?

The Oxford Dictionary defines a trend as "a general direction in which something is...

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