Visit Wales: Give us a romantic break

With this campaign, Visit Wales sought to increase consideration of the country as a destination for romantic breaks and to drive traffic to its website.

Visit Wales: Give us a romantic break

iCrossing

The team

Lucy Hancock, Trisha Brandon, Jeremy Head, Claire Eden, Dan Adam, Jon Munro, Craig Goodwin, Amy Cromwell, Ceri Thomas.

How did the campaign make a difference?

Highly relevant and shareable content was combined with a well optimised and designed landing page to drive traffic to Visit Wales. Reaching out to carefully chosen partners encouraged further sharing.

What details of the strategy make this a winning entry?

Wales is known for breathtaking scenery and activities in the great outdoors, but less so for its wealth of boutique hotels and romantic hideaways. Visit...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands