Madame Tussaud's: Giving Madame a face-lift

Madame Tussaud's is London's most popular paid-for attraction, drawing 2.7 million people every year, from all over the world.
Agency:Authors: Bridget Angear and Ian Leslie

Giving Madame a Face-lift

INTRODUCTION

Madame Tussaud's is, on the face of it, a rather odd institution. In an age of TV, cinema, computer games and virtual reality, visitors still come to see a collection of waxwork figures with barely a microchip between them. And how they come: Madame Tussaud's is London's most popular paid-for attraction, drawing 2.7 million people every year, from all over the world.

It is easy to see what it is that makes Madame Tussaud's unique: painstakingly crafted and, for the most part, brilliantly realistic waxwork portraits of...

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