Thomson – TUI UK: Your holiday to a T
CreatorMail
The team
Dan Ridler, Jeremy Gidley, Steve Cathcart, Davenia John, Allan Tran, Dan Martin, Daniel Stan, Mark Brennan, Dinesh Hirani, Steven Lennon.
Other contributor:
Omniture.
How did the campaign make a difference?
This programme builds on previous work, building experiential holiday aspiration with timely, tailored recommendations to push holiday seekers up the value chain, driving more profit. Upselling these customers has delivered a 103% year-on-year increase in incremental revenue.
What details of the strategy make this a winning entry?
Thomson's strategy is to move away from commodity holidays and focus...