Skoda: Spin the Citigo
archilbald ingall stretton
The team
Richard Coggin, Neil Kleiner, Emma Huismans, Jon Biggs, Rishi Dastidar, Greg Machray, Mark Johnson.
How did the campaign make a difference?
The new Skoda Citigo needed to appeal to a new audience. An innovative use of Open Graph inspired Facebook friends to meet and share new experiences, generating over 79,000 app users and 2,570 competition entries.
What details of the strategy make this a winning entry?
Skoda wanted to launch the new Citigo with the above the line (ATL) positioning, while ensuring its target audience of women aged 25 to 44...