Sense £3 SMS Christmas Campaign

Sense, a UK charity for deafblind people, ran this campaign in the run-up to Christmas with the aim of encouraging donations.

Sense £3 SMS Christmas Campaign

Watson Phillips & Norman

The team

Maria Phillips, Sandra Money, Gail Cookson, Ellie Topham, Lindsay Draper, Nicky Legg, Shanika Lowe, Avtar Nahar.

How did the campaign make a difference?

Instead of the ordinary ask of £3 a month, Sense decided to ask for a gift of a toy for a deafblind child at Christmas, via text. The deafblind charity planned for 11,000 SMS responses and got 27,000:243% ahead of target. Texts were followed up to solicit monthly gifts and gift aid. Overall donations are 173% ahead of target. SMS revenue alone covered the media spend....

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