Sense £3 SMS Christmas Campaign
Watson Phillips & Norman
The team
Maria Phillips, Sandra Money, Gail Cookson, Ellie Topham, Lindsay Draper, Nicky Legg, Shanika Lowe, Avtar Nahar.
How did the campaign make a difference?
Instead of the ordinary ask of £3 a month, Sense decided to ask for a gift of a toy for a deafblind child at Christmas, via text. The deafblind charity planned for 11,000 SMS responses and got 27,000:243% ahead of target. Texts were followed up to solicit monthly gifts and gift aid. Overall donations are 173% ahead of target. SMS revenue alone covered the media spend....