Nissan Motors GB: Nissan JUKE – Built to Thrill
DNA
The team
Sav Evangelou, Kate Flather, Adam Buxton, Daniel Bort, Ben Parsons, Jamie Tierney, Rakesh Chadee, Jean Bihanic, Danielle Hammersley, Claire Fyfe.
Other contributors:
Kream, Manning Gottlieb OMD.
How did the campaign make a difference?
As Nissan Juke is the car that's Built to Thrill, this work created a thrill you can experience first-hand. A skydiver beckons you to jump – then you hurtle through the sky to join a daredevil team building a Juke in mid-air. This delivered the best interaction rates of any Nissan brand campaign of the...