Nissan Motors GB: Nissan JUKE - Built to Thrill

This campaign promoted the Nissan Juke to young UK males with interactive online ads. The ads needed to use challenging language, an intriguing invitation and the promise of a thrilling ride.

Nissan Motors GB: Nissan JUKE – Built to Thrill

DNA

The team

Sav Evangelou, Kate Flather, Adam Buxton, Daniel Bort, Ben Parsons, Jamie Tierney, Rakesh Chadee, Jean Bihanic, Danielle Hammersley, Claire Fyfe.

Other contributors:

Kream, Manning Gottlieb OMD.

How did the campaign make a difference?

As Nissan Juke is the car that's Built to Thrill, this work created a thrill you can experience first-hand. A skydiver beckons you to jump – then you hurtle through the sky to join a daredevil team building a Juke in mid-air. This delivered the best interaction rates of any Nissan brand campaign of the...

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