Lloyds TSB Commercial: International Payments

This DM campaign from the UK bank Lloyds TSB targeted SMEs who were taking time out of their busy schedule to visit a bank branch to make international payments.

Lloyds TSB Commercial: International Payments

Proximity London

The team

Rob Kavanagh, Tristen Sellen, Jonathan Bradley, Michelle Gatcombe, Alice Cohen, Adrian Hoole, Nick Myers, Bob Lambourne.

How did the campaign make a difference?

Using digital print, this work showed businesses that you don't need to make a trip to the bank, or crank up the fax – international payments are now as simple as making a few clicks with your mouse. Response was 440% better than expected! The ROI was 42:1. And new users were highly engaged, with the site dwell time up from 50 seconds to two minutes 24 seconds....

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