The World Society for the Protection of Animals (WSPA) UK: Animal Protector

The charity World Society for the Protection of Animals (WSPA) developed the Animal Protector programme to engage with supporters, build loyalty and show donors how their gift has made a difference.

The World Society for the Protection of Animals (WSPA) UK: Animal Protector

WSPA

The team

Rosie Chinchen, Kerry Vandersypen, Sarah Hemingway, Ben Chinchen, Kirsty McFadden.

How did the campaign make a difference?

Animal Protector is the first regular giving programme that allows its supporters to control every aspect; from look and feel, to how much they give and how they interact with WSPA. Supporter loyalty and values have skyrocketed.

What details of the strategy make this a winning entry?

This programme created strong emotional connections with regular givers and used logic to reinforce the appeal. It did this by...

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