Nissan GB: Your 2nd Nissan
Indicia and TMW
The team
Janine Woodcock, Clare Mason, Catrina Law, Zoe Yardley, Danielle Roberts, Chris Hudson, Roz Hase, Tom Wharfe, Al Hutchison, David Parker.
Other contributors:
Indicia – Strategy & Data Planning, TMW – Creative & Production.
How did the campaign make a difference?
This pioneering data strategy was a first for automotive, building a base of existing customers willing to replace their non-Nissan second car with a new Qashqai. The programme generated over £2.5m for an overall ROI of 5:1, with a staggering 7:1 ROI from loyal customers who now have two Nissans....